After failing miserably in a crucial negotiation in 2012, I started taking Negotiations extremely seriously, and I learnt from the best in the Industry. Over the last decade, I developed a system for myself that I still use to this day before I enter into any negotiation. Practical and Specific Dont “Wing it”. It shows Laziness. Invest time in the Pre-Game. It starts 2-3 weeks before your negotiation day. Of course, you have heard about BATNA. But, how do you build a strong B